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Flexible Electronics and the 2018 FIFA World Cup

From tickets, soccer balls, beer cups and even tequila, flexible and printed electronics are appearing on sports’ big stage.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Flexible and printed electronics are becoming more mainstream, and the 2018 FIFA World Cup in Russia is showing the versatility and viability of these wide-ranging technologies. Various flexible and printed electronics products in force at the World Cup, from tickets to soccer balls and beer cups to even tequila.   Tickets are perhaps the most obvious opportunity. RFID has been used for tickets at major events for years, and this year, HID Global, an ASSA ABLOY Group subsidiary, is the “official...

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